This course uses practical framework and real-world applications. The Brand Management deal with a host of topics concerning brands, e.g., which new products should be introduced and how should they be named, how are “strong” brands
DurationThis course uses practical framework and real-world applications. The Brand Management deal with a host of topics concerning brands, e.g., which new products should be introduced and how should they be named, how are “strong” brands created and what should be done to maintain strong brands over time, and how you can measure the equity or value of your brands.
These topics are among the most difficult and important ones faced by marketers these days. The Brand Management course also nicely complements other strategy courses. Brand management addresses important issues more at the brand level than the firm level; there is typically much less overlap in content.
About Us
AMA is one of the promoters and founder member of All India Management Association, the apex body for management profession in India, and has been collaborating and participating in all its educational and professional activities offered throughout the country.
AMA is also an ISO 9001 certified organization and an approved institute for Management Training by Government of Gujarat.
AMA has received 16 times (1990 to 2008, the Best Local Management Association Award Category-I by the All India Management Association for its Outstanding Contributions in professional management.
AMA also won the National Excellence Award 2009-10 in recognition of its contribution to the professional management through its innovative programmes.
We are situated in the posh area of Ahmedabad, AMA’s 30,000 square metres Management Complex was set up in 1997 and the complex is surrounded by well-known institutes like IIM, ATIRA, PRL, Gujarat University, B K School of Management, L D Engineering College and Polytechnic College.
During its existence of nearly fifty-seven years, AMA has conducted several programmes from which a large number of individual and organizations have benefited.
AMA today commands the highest respect and recognition from all quarter be it Business, Profession, Industry, Government or Academics.
And this, not only in Ahmedabad or Gujarat, but all over India. From a handful members in 1956, our family today has around 400 institutional members and over 3000 individual members.
This are people who come together on this forum, to exchange ideas, information and experience that enrich their managerial skills and competence.
The programmes that AMA conducts are always need-based. To enable maximum people to take advantage of our facilities/activities, we impart quality services and programmes at a nominal fee.
The way forward:
AMA will continue to
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