Certified Digital Marketer

by University Of Denver Claim Listing

Certified Digital Marketer Course if offered By University Of Denver.Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.

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img Duration

10 Weeks

Course Details

Certified Digital Marketer Course if offered By University Of Denver.Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.

 

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

  • Digital Marketing Fundamentals

    • Understand the role of marketing within a business

    • Set SMART objectives

    • Build customer personas aligned to the consumer journey

    • Define basic digital marketing strategy KPIs

    • Align channels to marketing outcomes

  • Website Analytics

    • Identify goals and conversions for various types of websites

    • Understand key Google Analytics reports and capabilities

    • Evaluate your audience and measure the success of your marketing efforts

    • Provide optimization recommendations to enhance your marketing ROI

  • Email Marketing

    • Navigate the functionality of an email service provider (Mailchimp)

    • Create an email campaign designed for maximum conversion

    • Analyze metrics for campaign optimization

  • Search Engine Marketing

    • Learn the basics of SEM with Google Ads

    • Build an effective keyword strategy

    • Analyze keyword data and provide recommendations for campaign optimization

    • Launch a paid advertising campaign

  • AI + ChatGPT in Digital Marketing

    • Introduction to Artificial Intelligence

    • How to use ChatGPT

    • Uses of ChatGPT in digital marketing

  • And Much More

    • Search Engine Optimization

    • Social Media Marketing

    • Content Marketing

    • Data-Driven Digital Marketing Strategy

  • Denver Branch

    2199 S University Blvd, Denver

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