Certified Digital Marketer Course if offered By University Of Denver.Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.
DurationCertified Digital Marketer Course if offered By University Of Denver.Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.
Discover new skills
Develop and master new in-demand digital skills and know-how from industry experts.
Digital Marketing Fundamentals
Understand the role of marketing within a business
Set SMART objectives
Build customer personas aligned to the consumer journey
Define basic digital marketing strategy KPIs
Align channels to marketing outcomes
Website Analytics
Identify goals and conversions for various types of websites
Understand key Google Analytics reports and capabilities
Evaluate your audience and measure the success of your marketing efforts
Provide optimization recommendations to enhance your marketing ROI
Email Marketing
Navigate the functionality of an email service provider (Mailchimp)
Create an email campaign designed for maximum conversion
Analyze metrics for campaign optimization
Search Engine Marketing
Learn the basics of SEM with Google Ads
Build an effective keyword strategy
Analyze keyword data and provide recommendations for campaign optimization
Launch a paid advertising campaign
AI + ChatGPT in Digital Marketing
Introduction to Artificial Intelligence
How to use ChatGPT
Uses of ChatGPT in digital marketing
And Much More
Search Engine Optimization
Social Media Marketing
Content Marketing
Data-Driven Digital Marketing Strategy
Located where the Great Plains meet the Rocky Mountains, and now with the James C. Kennedy Mountain Campus adjacent to the Roosevelt National Forest, we embody the spirit of exploration and discovery that defines our region.
The University of Denver is a private institution built on exploration through research and collaboration among educators and students, as well as local and global communities. This spirit of innovation paired with our signature 4D Experience and a core commitment to making a real difference in communities around the world leads to our recognized status as a Very High Research University (or "R1") by the Carnegie Classification of Institutions of Higher Education.
With nationally recognized academic programs, a history of widespread influence, a forward-looking vision for a 21st century education and a deep commitment to promoting inclusion, we open a world of opportunity to students and empower them to make a difference around the world.
The Certificate in Digital Marketing is ideal for those searching for an entry level marketing position or those seeking an understanding of the subject. Students will gain the knowledge necessary to meet the challenges and opportunities faced by today’s marketing specialist.
Maximize the Google search engine to find the information you want and help the public find your webpage. Learn how businesses conduct research and search for new customers online using programs like Google Analytics, Google Search Console, and Google AdWords.
This program will provide students with the skills to build digital marketing channels for an effective, customer-focused strategy and utilize applications and tools to create content, build a web presence and measure and analyze online performance.
Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always been fundamental to a successful digital marketing strategy. Yet, they must still be understood as the digital landscape evolves rapidly.
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