Certified Digital Marketer

Certified Digital Marketer Course if offered By University Of Denver.Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

• Digital Marketing Fundamentals

  • Understand the role of marketing within a business

  • Set SMART objectives

  • Build customer personas aligned to the consumer journey

  • Define basic digital marketing strategy KPIs

  • Align channels to marketing outcomes

• Website Analytics

  • Identify goals and conversions for various types of websites

  • Understand key Google Analytics reports and capabilities

  • Evaluate your audience and measure the success of your marketing efforts

  • Provide optimization recommendations to enhance your marketing ROI

• Email Marketing

  • Navigate the functionality of an email service provider (Mailchimp)

  • Create an email campaign designed for maximum conversion

  • Analyze metrics for campaign optimization

• Search Engine Marketing

  • Learn the basics of SEM with Google Ads

  • Build an effective keyword strategy

  • Analyze keyword data and provide recommendations for campaign optimization

  • Launch a paid advertising campaign

• AI + ChatGPT in Digital Marketing

  • Introduction to Artificial Intelligence

  • How to use ChatGPT

  • Uses of ChatGPT in digital marketing

• And Much More

  • Search Engine Optimization

  • Social Media Marketing

  • Content Marketing

  • Data-Driven Digital Marketing Strategy