Certified Facebook Marketing Course

More than 1.8 billion people use Facebook to connect with people and discover things. Millions of businesses are using Facebook each day to drive discovery, generate leads, boost sales and earn loyalty to stay on top of customer’s mind.

Why learn Facebook Marketing:

• Find new customers
• Increase your sales
• Generate demand for your product
• Generate leads for your business
• Build relationships to keep your business on top of user’s mind

Curriculum:

• Learn How to create a Facebook business manager
• Learn to set up Ads on Facebook and understand different Facebook campaign objectives
• Learn to set up Facebook ads with the best performing structure and avoid ad saturation.
• Learn how Facebook machine learning algorithm works to better optimize your Facebook campaigns
• Learn how to set up pixel on the website to track data
• Learn to create specific website events to track and optimize campaigns and conversions
• Understand how to create remarketing audiences using custom audience option
• Learn to create lookalike audience to reduce ad cost and get more conversions
• Learn how an ecommerce business can grow using Facebook ads.
• Learn to create a Facebook catalogue to run individual product ads
• Learn how to create break down reports of existing campaigns and interpret the data to optimize campaigns and reach.
• Understand the best practices to make use of Facebook Business suite and to run advertisements with good performance