Copywriting

Master the craft of creating engaging copy for various marketing platforms. Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

Takeaways
What will I learn?

• The art of persuasive writing
• Enhance writing speed and quality
• Generating compelling ideas
• Develop a multi-channel strategy
• Proofreading and editing techniques
• Free digital course assets
• Free post-course helpdesk support

Day One
Introduction

• Understanding the different types of Copywriting: informative, inspirational and selling
• Become persuasive in your writing
• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy
• Writing for different platforms: social media, websites, cornerstone content, blogs, emails
• Building an integrated multi-channel writing strategy
• Developing and working to a brief
• Defining your target audience
• Developing your tone of voice

Day Two
The Process

• Telling different kinds of story
• Writing short punchy copy
• Long copy
• Ways to keep your copy fresh and engaging
• How to write great titles
• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?
• Is it pitched correctly for the target audience?
• Is it enjoyable and interesting to read?
• Is it written to the brand's style and tone of voice?
• Does it meet SEO requirements?
• Read thoroughly and accurately
• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.