Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.
DurationExamine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.
Course Outline
Introduction to Business Storytelling (Session 1)
Understand the fundamentals of storytelling, emotional appeal, and their impact on business.
Crafting Your Organization's Story (Session 2)
Create a narrative structure for your company or organization.
Brand and Sales Storyselling (Session 3)
Create a powerful brand message and storyselling narratives to distinguish yourself and market products/services to prospective customers.
Leadership Storytelling (Session 4)
Use storytelling to communicate effectively with your team, colleagues, and other stakeholders.
SMU Continuing and Professional Education (CAPE) has offered noncredit learning experiences for the DFW community and beyond since 1953. SMU CAPE programs provide accessible and meaningful learning experiences in today’s hottest topics.
Choose from more than 14 professional certificates and boot camps in technology, communications, marketing, design, law and finance. Join us for interactive and on-demand short courses to impact your career or inspire creativity.
This course will introduce you to essential narrative tools, such as plot, character, and conflict, and show you how you can apply them to write more powerful and compelling documents.
Motivated Storytelling class is offered by Bobby Kerns Production.We value the art of photography and video so much and believe that everyone should be able to receive quality work. No matter if it’s personal or commercial, you deserve to have it captured perfectly.
Cinematic Storytelling class is offered by AVC Photo Store & School.These classes provide a detailed exploration of key concepts and essential techniques. Our workshops are shorter yet highly effective sessions .
Explore the craft of storytelling using a diverse set of visual media — from comics to photography to video.
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