SMU Continuing and Professional Education

Design Thinking methodology provides a solution-based approach to create customer-centric products, services, and experiences by observing and engaging stakeholders in problem-solving strategies. In this interactive session, practice key Design Thinking principles as you learn-by-doing.

Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always been fundamental to a successful digital marketing strategy. Yet, they must still be understood as the digital landscape evolves rapidly.

Microsoft Excel is a powerful and widely used tool in data analysis, and digital marketing professionals must demonstrate expertise using Excel and its features. In this hands-on workshop, learn and practice the most important components of Excel.

Marketing professionals must demonstrate their ability to analyze, understand, and use data. In this course, you will use a variety of analytics tools (with a focus on Google Analytics) to interpret and present data.