Customer Relationship Management (CRM) is a comprehensive course that delves into the principles, strategies, and techniques involved in designing and managing exceptional customer experiences.
DurationCustomer Relationship Management (CRM) is a comprehensive course that delves into the principles, strategies, and techniques involved in designing and managing exceptional customer experiences.
This course equips students with the knowledge and skills necessary to create substantial value for customers by focusing on building brand awareness, optimizing order fulfillment, and implementing effective support and retention activities to foster long-term customer loyalty.
Throughout the course, students will explore various aspects of CRM, including the evaluation of data and metrics to gain insights and enhance customer relationships and drive organizational decision making. By analyzing customer data, students will learn to identify trends, preferences, and behaviors to tailor their strategies and interactions accordingly.
History
Since its founding over 50 years ago, NAIT has consistently evolved to meet the needs of students and industry in a province that’s the engine of Canada’s economy.
From the first class of 29 communication electrician apprentices in 1962, to today’s current enrolment of 40,000 students and apprentices, NAIT continues to the meet Alberta’s needs – for today and the future.
NAIT’s hands-on, technology-based education and applied research are essential to the productivity and prosperity of Alberta. Graduates have the knowledge and skills employers want. They leave NAIT confident, prepared and in demand.
Being a polytechnic means:
we deliver technology based education across our programs
our education is experiential and hands-on
we work in partnership with industry
our applied research solves real problems
Awards & Recognition:
Every year, NAIT proudly recognizes individuals and organizations that make significant contributions to the Institute through the following awards:
In this course students are introduced to the key approaches and strategies used in Customer Relationship Management (CRM).
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