Data Visualization: Storytelling and Sensemaking

In our Data Visualization course, learn to create strong visualizations using data to increase comprehension, retention, and action. Develop design concepts and techniques to make your presentations more persuasive.

And discover new opportunities to communicate critical information with data and understand the power of sensemaking to structure data and create effective visualizations for clarity and impact.

The three-day course outlines information-design through examples on how to use a data set and appropriate visuals. Learn to implement levels of complexity into information design and have your data resonate with an audience through hands-on exercises and interactive group design sessions.

Whether you’re looking for opportunities to use data to make a business case, persuade an audience, or create actionable messaging, this course for you. Note that this course does not focus on technical software training.

Who should attend

• Individuals who give or receive data and need to show value and outcomes

• Individuals who want to transform stats into digestible information

• Communication specialists

• Business storytellers

• Technologists

• Researchers

• Educators

• Non-profit staff

• Government professionals

What you will learn

• Understand the power of sensemaking and storytelling via data

• Recognize opportunities to communicate with meaningful data

• Experiment with visualization techniques

• How to hone a message

• Transform data presentations into powerful persuasive tools

• Define and identify information design and data visualization

• Apply design elements and principles to data

• Incorporate data strategies into everyday work