Design Thinking Fundamentals

Why do leading companies invest in Design Thinking?

• Unlock creativity, enable complex problem-solving and build innovation skills,
• Accelerate product development and go-to-market cycles,
• Respond effectively to shifting markets and fast-changing customer needs,
• Increase organisational agility and unleash new ways of working and collaborating.

Customer-centric problem solving method & skills

Learning Outcomes

• Research and understand users to solve work-related problems
• Discover the importance of empathy and know how to plan, conduct and analyse basic user research
• Know how to create ideas, build prototypes, and user test to drive customer experience
• Apply Design Thinking on a work-related challenge

Bringing new ways of working to:

Industries:

• Banking and Insurance
• Telcos
• Consumer Goods
• Government
• Transport & Logistics
• Technology
• Pharmaceuticals

Functions:

• Customer Experience
• Sales
• Product & IT
• HR
• Marketing
• Compliance
• Finance, and more