Development of Business Plan & Effective Marketing Strategy

UMS Investment Holdings Sdn. Bhd. (UiNVEST) is formerly known as UMS Link Holdings Sdn. Bhd. (ULink). ULink was incorporated on 25 May 1999 as a wholly-owned company of Universiti Malaysia Sabah (UMS) with a current authorised share capital of RM10,000,000.00 and a current paid-up share capital of RM5,000,000. The incorporation of UIHSB was approved by the Ministry of Finance on the 1st of August 2006 and the Ministry of Higher Education on 15 August 2006.

The company envisions to be the university's corporate entity that is capable of competing at the global arena and to excel in the business world through commercialisation of the university's invention, research and development, academic programmes, consultancy works, business venture and human capital development.

Moving forward, UMS Investment Holdings Sdn. Bhd. aims to generate more revenue for the university through their strategic business plan (2014-2048) that encompasses the following area of businesses:

• Tourism & Hospitality
• Education & Training
• Consultancy
• Property Development & Services

Our Core Values

• Integrity - In everything we do
• Diligent - For continuous improvement
• High Commitment - Embrace creativity and innovation
• Loyalty - Built lasting relationship on honesty and trust
• Sense of Belonging - A positive team environment

Mission

• To endeavor in the commercialisation of R&D, quality education, training and consultancy programmes and business venture activities

Vision

• To be a leading and renowned university corporate centre of global standing

Motto

• Leading Innovative Knowledge

Key Objectives:

• To generate revenues for UMS through commercialisation of university R&D, academic programmes and business venturesTo develop university-industry partnership
• To promote and engage in consultancy services through university expert advise
• To develop and train human capital through life-long learning, research and development