This is an introductory course to digital advertising where you will be guided to recognize the importance of having dynamically crafted digital ad copies and creatives to increases the chances of your ads being clicked on for profitable online transactions to take place.
DurationWelcome to the world of digital advertising, where everyone of us are unwittingly targeted by digital advertisers who can track our browsing habits and show us advertisements related to our interests.
This is an introductory course to digital advertising where you will be guided to recognize the importance of having dynamically crafted digital ad copies and creatives to increases the chances of your ads being clicked on for profitable online transactions to take place.
At the end of the course, you will be able to:
Always wanted to pick up some dazzling Photoshop skills? Now's the time.
In this exciting course, we’ll reveal how to write compelling texts that sell, build a marketing argument and sales letter, and ultimately how to bundle this unique skill with images to create Ads that will convert strangers into paying customers.
Keep pace with the latest trends, and ensure your team are efficient sellers who can handle emerging models and disruptive technology. Discover our customisable Media & Advertising Sales Training program today.
The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy.
In this content marketing course, you will master effective content marketing and copywriting skills. You will learn how copywriting plays an intricate part in creating content for your digital platforms and the art of content creation.
The Copywriting course is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative writing concepts that sell.
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