When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.
Course Description
Funding available for this course
When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.
Course Objective
Upon successful completion of this course, students will be able to:
Determine their target audience and goals for their social media strategy.
Understand the importance of listening to online conversations
Know the different social media tools available to them.
Learn how to generate content ideas and manage their time.
Promote their new social media efforts.
Measure their new social media efforts for their effectiveness.
Target Audience
Business owner or marketing manager that needs a strategic plan to integrate social media into their marketing plan.
Training Methodologies
Training is hands-on using easy-to-follow step-by-step instructions.
Instructor-Led Training (ILT) on live exercises of each topic.
Trainer
Training will be conducted by our experienced local trainer who has more than 10 years of experience with relevant certification.
Course Content
Lesson 1: Planning
Marketing Basics
Marketing Then and Now
Where Are You Now?
Choosing a Target Audience
Setting Goals
Lesson 2: Listening and Responding
Why Listen?
Selecting Keywords
Monitoring Tools
What to Monitor
Responding to Comments
Lesson 3: Building Your Social Media Toolbox
Blogs
Social Networks
Microblogging
Branded Social Networks
Widgets/Badges
Idea Sharing
Social Media Newsroom
Location-based
Choosing Your Tools
Blog Considerations
Spoke Considerations
Lesson 4: Content Creation and Time Management
Sources of Content
Editorial Calendar
Routines
Etiquette
Lesson 5: Promotion
Online Promotion
Offline Promotion
Lesson 6: Measurement
What to Measure
Benchmark
Moving Forward
VTeach is a great platform for many working professionals and students to strengthen their workforce and increase their productivity through high quality professional training. We work closely with our clients and gain an in-depth understanding of their training objectives.
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