In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
DurationThe importance of analytics is emphasized as industry increasingly relies on data-driven marketing decisions to better understand consumer behaviour.
In this course, explore the latest digital marketing analytical tools, tactics and channels utilized by digital marketers. You will also learn specific techniques to use on various platforms that can be applied to your own organization.
Course Details:
By completion of this course, successful students will be able to:
Determine industry benchmarks and KPIs used to measure the effectiveness of your digital channels
Explain how analytics contribute to increased business profitability and digital marketing tactics in each stage of the customer journey
Analyze marketing tools and tactics used to effectively target customer segments through various digital channels
Create recommendations and solutions for under performing digital media channels
Proficiency:
Previous working knowledge of marketing or completion of BMC 167 Marketing Principles is recommended.
To provide high-quality educational opportunities for lifelong learners, regionally and globally, thereby empowering people and transforming communities for a better future.
Vision
To champion the University of Calgary as a leader in continuing and lifelong learning.
Mandate
To expand access to lifelong learning.
To offer a wide range of seminars, courses, and programs for individuals and organizations seeking professional development, academic preparation, and personal enrichment.
To work across the University of Calgary to develop and deliver innovative continuing education programs for professionals, scholars, artists, and members of the community at large.
To partner with industry, educational institutions, governments, and non-profits to deliver mutually beneficial initiatives, programs, and services.
There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services.
Did you know, more folks check Facebook or log in to YouTube more each day than listen to the radio receiver or read a newsprint. If you aren’t reining in the great power of social media you are overlooking away on an enormous sales and profitability opportunity.
Gain world-class digital marketing knowledge, from PPC to SEO, Analytics, Social Media and more. You will be armed with the expertise and the insights to be able to work in this fast-paced industry. Become a skilled digital marketer, capable of building digital marketing strategies from scratch
Learn to plan, create, and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches, and appropriate online platforms, along with the tools, insights, and outreach they offer.
This microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective.
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