Digital Marketing Analytics (WSQ)

This course has been designed as an introduction to digital marketing analytics where you will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets.

These data insights can help you differentiate the performing campaigns from the non-performing ones so that you can replicate or terminate them accordingly to cut unnecessary losses.

At the end of the course, you will be able to:

• Recognize digital marketing analytics trends
• Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites
• Recognize the key metrics to track and optimize your digital marketing ad spend
• Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each campaign and platform
• Set up their Google Analytics account and interpret Google Analytics reports
• Create customized digital marketing reports to illustrate Return on Investment (ROI) for reporting to senior management