This intensive course will equip learners with a thorough understanding of how to deploy digital advertising solutions as well as how to use each platform for maximum effect.
DurationDigital advertising refers to marketing through online channels and platforms like websites and streaming content. The purpose is to promote the brand or generate sales for the organization.
The art of using digital advertising is important as it helps businesses connect with customers when they are online. It is one of the most effective ways to reach out to potential clients.
This intensive course will equip learners with a thorough understanding of how to deploy digital advertising solutions as well as how to use each platform for maximum effect. Learners will understand the concept behind digital advertising as well as how the different platforms work.
Course Objectives
Distinguish the functions and operations of the top-performing digital platforms
Create a media-friendly creative that adheres to the rules and regulations of the social media platform, as well as intellectual property considerations and that also aligns with the organization’s marketing strategies, operational plans and budget
Trace digital data from the creatives implemented on a digital tool to determine the effectiveness of the campaign
Explain advertising scheduling tools and options
Evaluate innovative ideas that could optimise social media presence
Welcome to James Cook Institute, formerly known as Eagle Infotech Consultants. With over 35 years of experience, we are an established training organization dedicated to empowering the Singapore workforce.
Our mission is to deliver exceptional training that maximizes learners’ potential and open up vast possibilities for their personal and professional growth.
At James Cook Institute, we pride ourselves on our expertise and the ability to provide cutting-edge short courses in IT and Soft Skills.
These areas are not only relevant to the current workplace but also crucial for the future of work. Our courses are meticulously crafted in collaboration with industry experts, ensuring real-world applicability.
Whilst our WSQ courses strictly adhere to the WSQ Skills Framework, we also offer customized training options tailored to the specific needs of our clients. To date, we have successfully empowered over 175,000 learners from diverse industries.
Excitingly, James Cook Academy, a wholly-owned subsidiary of James Cook University (JCU) in Singapore, acquired Eagle Infotech on 30 November 2021.
We are thrilled to announce the rebranding of Eagle Infotech Consultants to James Cook Institute to further leverage JCU’s network to reach new clients.
The ownership of James Cook Institute will also be transferred from James Cook Academy to JCU in Singapore to enable the consolidation of all training activities under James Cook Institute.
Driven by our passion for learning and growth, James Cook Institute is committed to diversifying and enhancing our short course offerings for individuals, as well as delivering customized programs for corporate clients.
Our primary goal is to provide more people with the opportunity to upgrade their skills and stay relevant and employable in today’s ever-changing world. Together, let us embark on a journey of endless possibilities, where opportunities abound, passions ignite, and optimism prevails.
Vision:
To be the preferred training provider to enable a future-ready workforce in Singapore and beyond
Mission:
rs for success through exceptional and tailored training, creating a supportive and innovative learning environment.
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