Digital Marketing

by James Cook Institute Claim Listing

This intensive course will equip learners with a thorough understanding of how to deploy digital advertising solutions as well as how to use each platform for maximum effect. 

S$500

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img Duration

2 Days

Course Details

Digital advertising refers to marketing through online channels and platforms like websites and streaming content.  The purpose is to promote the brand or generate sales for the organization. 

The art of using digital advertising is important as it helps businesses connect with customers when they are online.  It is one of the most effective ways to reach out to potential clients.

This intensive course will equip learners with a thorough understanding of how to deploy digital advertising solutions as well as how to use each platform for maximum effect.  Learners will understand the concept behind digital advertising as well as how the different platforms work.

 

Course Objectives

  • Distinguish the functions and operations of the top-performing digital platforms

  • Create a media-friendly creative that adheres to the rules and regulations of the social media platform, as well as intellectual property considerations and that also aligns with the organization’s marketing strategies, operational plans and budget

  • Trace digital data from the creatives implemented on a digital tool to determine the effectiveness of the campaign

  • Explain advertising scheduling tools and options

  • Evaluate innovative ideas that could optimise social media presence

  • Central Branch

    150 Orchard Rd, #06-14, Central

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