Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
DurationDigital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
The course will address digital marketing principles and terminologies, strategies, technologies and analytics and how these elements can be leveraged.
This programme is ideal for:
Marketing specialists who wish to master new techniques
Entrepreneurs that are expanding their digital marketing
Individuals who want to improve their understanding of digital marketing
Team leaders who wish to improve campaign performance and increase the bottom line
MasterStart is the collaborative online partner of leading executive and business education providers, including USB-ED, UCT GSB, Coventry and GIBS. Through these partnerships, we offer world-class online education and support the mandates of these institutions to provide transformational learning experiences for future-ready leaders and give rise to positive change across the globe through a humanised digital experience.
Internet Marketing compromises the use of the internet to deliver promotional marketing messages to consumers. Internet Marketing includes email marketing, search engine marketing, social media marketing, display advertising and mobile advertising. Internet Marketing typically involves both a publi...
This Digital marketing short course is for business owners or students looking to expand their online presence. Including to use the digital course for existing and aspiring marketing enthusiasts. Not to mention people who have working knowledge in a marketing space.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
This course comprises of three units, with each unit providing theoretical and practical insights, video explainers, and case studies to support learning.
This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
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