Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
The course will address digital marketing principles and terminologies, strategies, technologies and analytics and how these elements can be leveraged.
This programme is ideal for:
Marketing specialists who wish to master new techniques
Entrepreneurs that are expanding their digital marketing
Individuals who want to improve their understanding of digital marketing
Team leaders who wish to improve campaign performance and increase the bottom line
MasterStart is the collaborative online partner of leading executive and business education providers, including USB-ED, UCT GSB, Coventry and GIBS. Through these partnerships, we offer world-class online education and support the mandates of these institutions to provide transformational learning experiences for future-ready leaders and give rise to positive change across the globe through a humanised digital experience.
This course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning necessary. An interest in digital marketing is all that is required.
Our digital marketing course includes search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization and display advertising.
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Through face-to-face lectures, interactive PDFs, local case studies and small group discussions, you will be exposed to the latest digital technologies, techniques and tools for improving your organisation’s digital marketing and online brand-building efforts.
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