With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.
Is this for you?
This is a great Diploma for any aspiring digital marketers. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the profession will stand you in good stead.
Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.
About this diploma:
This is a great diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning in the digital marketing profession will stand you in good stead.
Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.
Diploma Outline:
The diploma has nine core courses which cover the key social media platforms, such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas, such as PPC, SEO, digital display advertising, email marketing, and more.
In addition to the above, an essential element of digital marketing is the ability to monitor, analyse, and report on the outcomes of the actions you’re taking. Things change all the time and in the digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel, and PowerPoint to ensure you can deliver your results in a top quality format.
Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.
Once you’ve successfully completed your training, you’ll receive a Pitman Training certificate, and you'll have the opportunity to gain the Digital Marketing Professional certification from the Digital Marketing Institute.
Whether you're interested in secretarial, Microsoft Office, keyboard skills, book-keeping and accounting courses, IT or any of our other courses, our training is designed to help both boost your confidence and enhance your skills.
Marketing techniques have changed massively in the last decade, as digital has become a mainstream channel for most businesses. Keeping your skills up to date in this fast-paced world is an essential activity for businesses who want to grow.
This is a hands-on practical workshop that focuses on the fundamentals of SEO for Google to help get your website featured prominently and more often in Google and other search engines.
Learn how to manage Google Analytics from scratch to full reports. Google Analytics is the vital free report tool for a better understanding of your website and your customers behaviour.
The Certificate in Professional & Digital Marketing is suitable for those in junior marketing roles or those looking to move into the field.
Develop a strategic understanding of digital marketing concepts to optimise your organisation’s performance. Explore the latest approaches to digital marketing including social media, SEO, AI applications and paid search strategies.
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