Step up with relevant and up to date tactics, techniques and skills essential to power up in the digital marketing game.
DurationDigital marketing is becoming increasingly indispensable in all business sectors. More and more businesses have to be mindful of their online presence and proactive in assuring that they implement innovative digital marketing strategies as all relevant conversations, whether big or small, are happening online.
This programme, developed by the Digital Marketing Institute, offers anyone who is required to speak to people the opportunity to gain and improve digital skills by understanding why and how digital continues to disrupt and transform all types of businesses in today’s modern world.
Gain insight into customer behaviour, the changed buying process, websites, social media, challenges and risk mitigation strategies.
Certification:
Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.
Our student-centred approach to support ensures that your online learning experience results in your academic success. Our online short learning programmes are curated and facilitated.
By highly qualified, industry-knowledgeable Subject Matter Experts (SMEs). Differentiate yourself within the job market with your Certificate of Competence as proof of your new skills.
Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.
Through face-to-face lectures, interactive PDFs, local case studies and small group discussions, you will be exposed to the latest digital technologies, techniques and tools for improving your organisation’s digital marketing and online brand-building efforts.
The course will empower you how to successfully prospect, generate and nurture leads from digital platforms and turn them into paying customers with new and improved techniques.
A short course in which you will set up Google analytics for your own chosen site and learn how to draw the relevant reports.
This course will give delegates a solid understanding of digital marketing and how to use the relevant principles, tools and techniques when developing appropriate digital strategies, implementing campaigns and measuring its effectiveness.
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