Digital Marketing Essentials

Stay relevant in an ever-changing world. This Smart Skills Digital Badge expands on your knowledge of digital marketing strategies, encouraging you to leverage off the latest trends and solutions.

Course Content:

You’ll cover: Marketing in the Digital Age, Leveraging the Power of the 21st Century Consumers, Adopting Social Media Marketing, How Big Data is Changing Content Marketing, Seamless Omni Channel Marketing, and Quantifying Marketing Success.

Course Outcome:

• On successful completion you will attain your Digital Badge in Digital Marketing Essentials.
• Earning this badge signifies you have acquired the know-how to apply the core concepts of digital marketing to the modern workplace. Taking your knowledge of traditional marketing, you will consider how digital solutions can accelerate growth.