Digital Marketing for Business Transformation

This 2-day digital marketing masterclass on best practices is delivered live online and is available worldwide. The instructor will deliver the modules live and is available for questions.

The Masterclass is an intensive two-day hands-on workshop, and you are encouraged to implement what you learn immediately.

Course modules include:

• Fundamentals of Digital Marketing
• Learn how to develop an overall Digital Marketing Strategy
• How to put in place a goal-focused online strategy
• How to identify the most profitable target audience
• What resources are required & how it will be implemented 

What’s Measured, Gets Done

• Learn how to effectively set realistic Digital Marketing KPIs and measure outcomes for positive ROI
• How to set realistic KPIs for each of your Digital Marketing approaches.
• How to effectively measure their outcomes
• How to generate actionable data for your decision-making process hands-on practical on the use of Google Analytics

Social Media Basics

• Learn how the ‘Social’ in Social Media Marketing works
• How to nurture existing followers, and guide them to become customers
• How to how to deal with negative comments and sentiments, and building an online reputation
• Learn how online advertising with Google AdWords works
• How Google Search Advertising and Google Display Advertising work