Digital Marketing – Level 3 Apprenticeship

by JBC Skills Training Claim Listing

Your Apprentice will receive structured training delivered by our staff along with coaching and review visits in their workplace.

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Course Details

Knowledge Modules

Your Apprentice will receive structured training delivered by our staff along with coaching and review visits in their workplace.

BCS Level 3 Certificate in Marketing Principles:

  • Understands and can apply basic marketing principles

  • Understands the role of customer relationship marketing

  • Understands how teams work effectively to deliver digital marketing campaigns and deliver accordingly

  • Understands and can apply the customer lifecycle

  • Understands the main components of Digital and Social Media Strategies

BCS Level 3 Award in Principles of Coding:

  • Understands and has an appreciation of Logic

  • Understands, has an awareness of and recognises software languages

  • Understands the compatibility of code on different platforms

  • Understands the components involved to make the Web work

BCS Level 3 Certificate in Digital Marketing Business Principles:

  • Understands the principles of all the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and understands how these can work together

  • Understands the similarities and differences, including positive and negatives, of all the major digital and social media platforms

  • Understands and responds to the business environment and business issues related to digital marketing and customer needs

  • Understands and follows digital etiquette

  • Understands how digital platforms integrate into the working environment

  • Understands the required security levels necessary to protect data across digital and social media platforms

  • - Understands and follows the required security precautions and procedures necessary to protect data across digital and social media platforms

Along with on-programme exams, your apprentice will compile a portfolio of their work and undergo an independent end point assessment to complete their apprenticeship.

  • Earlsdon Branch

    Stoneleigh House, 66-70 Earlsdon Street, Earlsdon, Coventry

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