Digital Marketing – Level 3 Apprenticeship

Knowledge Modules

Your Apprentice will receive structured training delivered by our staff along with coaching and review visits in their workplace.

BCS Level 3 Certificate in Marketing Principles:

• Understands and can apply basic marketing principles

• Understands the role of customer relationship marketing

• Understands how teams work effectively to deliver digital marketing campaigns and deliver accordingly

• Understands and can apply the customer lifecycle

• Understands the main components of Digital and Social Media Strategies

BCS Level 3 Award in Principles of Coding:

• Understands and has an appreciation of Logic

• Understands, has an awareness of and recognises software languages

• Understands the compatibility of code on different platforms

• Understands the components involved to make the Web work

BCS Level 3 Certificate in Digital Marketing Business Principles:

• Understands the principles of all the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and understands how these can work together

• Understands the similarities and differences, including positive and negatives, of all the major digital and social media platforms

• Understands and responds to the business environment and business issues related to digital marketing and customer needs

• Understands and follows digital etiquette

• Understands how digital platforms integrate into the working environment

• Understands the required security levels necessary to protect data across digital and social media platforms

• - Understands and follows the required security precautions and procedures necessary to protect data across digital and social media platforms

Along with on-programme exams, your apprentice will compile a portfolio of their work and undergo an independent end point assessment to complete their apprenticeship.