Digital Marketing Masterclass

Our 1-day Digital Marketing Masterclass will surely help delegates to adopt the new strategies, techniques and methods. This course will carry different aspects which will help delegates to know more about what exactly digital marketing is.

 This course looks upon the other elements too, which are SMM (Social Media Marketing), SEO (Search Engine Optimisation), Google Analytics, and Google AdWords. These software plays a vital role in digital marketing through which we describe all the necessary things.

During this course, delegates will get an understanding of the fundamentals of digital marketing. By attending this course, delegates will acquire skills to optimise content, modify and create new effective strategies to achieve a business goal.

Course Outline:

• Module 1: Introduction to Digital Marketing
• Introduction to Digital Marketing
• How Digital Marketing Revolves?
• How Digital Marketing Impacts on Business
• Module 2: Planning, Strategy and Testing
• Strategic Steps to Improve Online Campaign Plan
• Digital Marketing Techniques
• Campaign Strategy
• Integration and Multi-Channels Marketing
• Key Challenges of Multi-Channel Marketing
• Module 3: Customer Experience and Usability
• Principles of the Customer Experience (CX)
• Creating a Successful User Experience (UX)
• Sitemaps and Wireframes
• User testing
• Module 4: Mobile Marketing
• Introduction to Mobile Marketing
• Advantages of Mobile-Marketing
• Key Challenges and Factors of Success in Mobile Marketing
• Developing a Customer-Led Mobile Strategy
• Assessing the Role of the App vs a Mobile Site
• Mobile User Acquisition
• Use Mobile to Acquire Customers
• Create Loyalty and Customer Barriers through Mobile Channels
• Tracking, Analysis, and Conversion Rate Optimisation
• Module 5: Content Strategy
• Why Content is (still) Pivotal?
• Developing Content for Different Audience
• Content and SEO: The Power of ‘Inbound Marketing’
• Developing an Effective Content Plan
• Illustration of Successful Content Strategy
• Module 6: Social Media
• What is Social Media?
• How Social Media helps Businesses?
• Key players: Facebook, LinkedIn, YouTube, Twitter
• Successes and Pitfalls of Social Media 
• Module 7: Email Marketing
• Why Permission is Everything?
• Collecting Names and E-mail Addresses
• Testing Email for Continuous Improvement
• Formats for E-mails and E-newsletters
• Broadcast and Delivery Considerations
• Successful Email Marketing: Case Studies
• Module 8: Search Engine Marketing: SEO and PPC Defined
• What is Search Engine Marketing?
• Why is Search Engine Marketing so Crucial to Online Success?
• What is Search Engine Optimisation (SEO)?
• What is PPC (Pay Per Click)?
• Key strategies and Techniques to Effectively Enhance Search Engine Effectiveness: Achieve Multi-Channel Success by Integrating SEO and PPC
• Module 9: Integrating Marketing Communications for Maximum ROI
• Achieving ROI through Integrated Marketing
• Integration Online and Offline Marketing Strategies
• 'Real-World' Integrated Campaigns