Digital Marketing Strategy

This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Trainees will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.

A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.

Packaged into bite-sized modules, this compact 2-day workshop will provide trainees with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.

In this Digital Marketing Strategy course, trainees will learn:

• The concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels ranging from search, social, to display.

• How to define digital marketing objectives and KPIs and align them to organisational goals.

• How to conduct competitive analysis and customer research using digital tools and strategic frameworks.

• How to develop a digital marketing strategy and strategic action plans that will achieve business objectives (brand awareness, customer engagement, sales)

• How to select the right digital marketing channels that aligns to the organisation’s marketing objectives.

• How to determine timelines for the execution of digital marketing campaigns and budget allocation for selected digital marketing channels

• How to implement campaign tracking and identify key digital marketing metrics to measure digital marketing campaign performance.

• How to interpret digital analytics reports and apply a continuous optimisation framework to improve business performance.