Digital Marketing Strategy

Digital media is the new platform for the modern marketer. Beyond simply knowing how to use the various media that populate the internet, a marketer must know how to integrate them effectively.

This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.

Audience

• Business owners

• Product owners

• sSmall business start-ups

• Independent consultants needing to boost their online profile

• Marketing managers

• Website admins and content specialists

• Anyone wanting a practical handle on social media to make it work for business

Pre-Requisites

• A device to access the internet, preferably a laptop

• Access and login in details to existing social media platforms

• It is necessary that you be comfortable with computers and the internet and have some exposure to social media

• A marketing background would be helpful but not e

Course Outline / Curriculum

• Introduction to Digital Marketing

  • What is Digital Marketing.

  • Overview of Digital Marketing

• Channels

  • Organic Search

  • Pay Per Click, Impressions

  • Display Marketing

  • Social Media

  • Mailing Lists

  • Mobile

• Resources

  • Media

  • Content

• Content Marketing

  • Trends

  • Mapping User Experience

  • Developing a strategy