Digital Product Management Fundamentals

by McGill University School of Continuing Studies Claim Listing

Digital product strategy, value creation, digital product development and lifecycle management process, product decision-making, methodologies, frameworks and tools enabling design of performant digital products; leading product development teams and stakeholders with agility.

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Course Details

Digital product strategy, value creation, digital product development and lifecycle management process, product decision-making, methodologies, frameworks and tools enabling design of performant digital products; leading product development teams and stakeholders with agility and collaborative mindset.

 

Learning Outcomes:

Upon completion of this course, you should be able to:

  • Explain the key benefits of the Product Thinking approach and its role in digital transformation.
  • Describe how businesses can boost their digital product development capabilities through product
  • Apply a comprehensive set of tools, frameworks and practices to lead digital product development
  • Contribute to product design in order to generate high value for users
  • Support digital product development process
  • Plan the product development with an agile and multidisciplinary mindset
  • Generate customer insights to create the right customer experience and digital product
  • Collaborate efficiently with product development teams
  • Consider intellectual property and legal issues in digital product development
  • Montreal Branch

    680 Sherbrooke Street West, 11th floor, Montreal

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