Product Management Course

Start a product management career with a product management course that provides cutting-edge skills in product strategy, agile methodology, lean product development, wireframing, prototyping, and more to help you become a product manager.

All kinds of businesses rely on product managers who can navigate the worlds of business, design, and technology to drive business value through products.

In BrainStation’s live product management courses, you will build essential product management skills, learn to define a customer-centric product development strategy, apply lean methodology and agile development methodology, and more.

You will also explore efficient wireframing and prototyping techniques, as well as how to create a go-to-market strategy and product launch plan like a good product manager.

Product Strategy

In the first unit of BrainStation’s Product Management course, you'll start by learning the fundamentals of product management, including customer centricity, Lean product development, the initial research phase of the product life cycle, and the overall role of a Product Manager.

As you work toward your Product Management certification, you'll learn how to perform customer discovery, how to develop a product vision, and how to translate your research insights into a customer value proposition statement as part of an overall product development strategy.

Customer Research

Learn how product managers perform effective customer research. Define your target customers as personas to inform your customer-centric marketing strategy.

Lean Process

Learn the core principles of Lean product development, centered around eliminating waste, remaining flexible, ensuring Agile delivery, and more.

Problem Space vs Solution Space

Learn to identify product management opportunities by defining the problem space versus the solution space to help structure your thinking, capitalize on opportunities, and inform your product development process.

Product Vision

Incorporate everything you learn into a product vision and customer value proposition statement that will form the foundation of your product strategies.

Agile Product Management

Go deeper into Agile product management and Lean methodologies and discover how they work in tandem to enable integrated product teams to move quickly and rapidly iterate toward product-market fit and successfully launching a product.

Learn how product managers work with development teams through the details of Agile software development practices, including core Agile principles and values, preparing user stories, and completing Agile story mapping.

MVP (Minimum Viable Product)

Learn how Product Managers apply the build-measure-learn Lean framework to develop efficient Minimum Viable Products (MVPs) that allow you to iterate toward an effective product – a common practice in digital product management.

Agile Product Development

Learn why Product Managers leverage Agile methodologies and explore how to incorporate them into your product development process to deliver better solutions faster.

Pivoting in the Product Life Cycle

The concept of a pivot, informed by Lean methodologies, has been essential in the development of many product innovations. As a Product Manager, learn how to apply pivots to your product management process by exploring real-world examples of successful pivots applied at different times throughout the product life cycle.

Prototyping

The best products are developed through iterative product development processes that allow businesses to experiment and learn while constantly improving the product. Learn how Product Managers apply rapid prototyping, wireframing, testing, prioritization, and product roadmapping to build effective products.

Wireframing

Learn how a Product Manager uses wireframing as part of the rapid prototyping process to design more effective, customer-centric products.

Product Testing

Iterative development requires effective product testing. Learn the steps to set up and execute valuable tests, including usability tests.

Product Roadmap

By applying time-tested prioritization strategies, learn how a Product Manager focuses on the most important aspects of any product to develop a thorough product roadmap.

Go-to-Market Strategy

As the development process nears its end, it's time to prepare for product launch. Explore product launch strategies, as well as the business analytics needed to monitor the launch and ongoing growth over the entire product life cycle as part of a complete product management program.

Learn Product Marketing

Understand what product marketing is and how to develop your positioning, messaging, and brand strategy to effectively market your product.

Product Analytics

Discover the key stages of Lean analytics to help track both the success of your product launch and ongoing growth and engagement.