Digital Product Management (Intro)

Be at the intersection of business viability, technical feasibility and best in class customer experience. Designed for non-technical executives, this course will provide an understanding of product management and the roles that product managers play.

Learn how companies like Netflix and Nissan embed data analytics into their product life cycle and are using data to guide decision making. 

This beginner-friendly course will provide participants with an understanding of product management fundamentals and the key roles and responsibilities of a product manager. It will also give participants an overview of agile methodology and help them identify how their companies can become more agile.

Finally, by the end of the course, participants will also be able to recognise where they can integrate data analytics into product management and how to adopt a data-driven approach to their work.

Taught by industry practitioners, we blend theory with real life examples to make product management come alive.

Learning Outcomes:

• Gain an overview of modern product management methods
• Use Agile methodology in managing product management
• Understand the roles and responsibilities of a product manager
• Identify how companies can implement modern day product management in their existing processes