The course examines digital marketing strategy, implementation and execution considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms.
Become A Well-demanded Professional, Today. The course examines digital marketing strategy, implementation and execution considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms.
Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
Course Structure
Topics to be covered..
Module 1: Introduction to Digital Marketing
Module 2: Search engine Optimization
Module 3: Social Media Marketing
Module 4: Email Marketing
Module 5: Pay per Click
Module 6: Content Marketing
Module 7: Mobile Marketing
Module 8: Digital Media Planning
Module 9: Conversion Optimization
Module 10: Google Analytics
Module 11: Google Adwords
Module 12: Lead Generation for Business
Module 13: YouTube Marketing
ISBM paves a path to early success in life through its fast-track short duration correspondence courses. These courses consist of concepts and case studies that provide broad exposure to relevant business concepts and management specifics.
This helps them to get started as “Managers” by enhancing their productivity, capability to formulate business policies, strategies and their implications for the organization.
ISBM was established in 1992 by a well known NGO AEREN Foundation to achieve the following purpose:
Enhance the career of students in Business and Management sectors.
Democratizing higher education by taking it to the doorsteps of the learners providing access to high quality education to all those who seek it irrespective of age, region or formal qualifications.
Short duration programs in various faculties which enable the candidates/students to acquire value based and world-class Management qualifications while working.
Offering need-based programs by giving professional and vocational orientation to the courses.
Promoting and developing distance education in India. Setting and maintaining standards in distance education in the country as an apex body for the purpose.
It is an enthusiastic attempt by ISBM to expose the best of International Management principles, practices and managerial function to the students.
At ISBM, the courses are designed for those who have burning desire to pursue a career in business and management. The students will get qualified without disrupting their current career progression and earning. Such candidates can opt for the flexible Management courses at ISBM and get qualified by short duration at their own place.
However, the pursuit of this management program demands intellectual maturity, strength and willingness to work hard. For those endowed with inquisitive minds and the drive to succeed, this program will be a voyage of discovery leading to professionally satisfying careers.
We invite all those who share our vision, goals and purpose to join hands in hand in our efforts to build a new cadre of management professionals, who will participate actively in the growth of this era of economic, liberalization and globalization.
Come; let us build a prosperous new world together.
Vision
To be a premier focus on management education. To nurture thought leaders and practitioners through innovation education. Shaping a better future for mankind by developing effective and socially responsible individuals and organizations.
Mission
ISBM is committed to provide high quality management education through distance learning across the globe. The key benefit is flexibility of learning anytime anywhere. The curriculum combines latest academic knowledge with international competence.
At ISBM we dedicate our intellectual resources to advancing the frontier of business knowledge and educating future leaders. In this global, culturally diverse and technologically advanced social arena, characterized by rapid change and complex interdependencies, we aim to empower business and their leaders to understand and address the far reaching changes affecting the world.
Our Mission is to prepare the innovative and entrepreneurial leaders of the future with the capacity to anticipate and manage change in international business and the professional environment. At ISBM we ensure that our students become complete and successful managers in the shortest period and make a very bright future for better life.
Therefore, students from our accredited and approved courses can be confident that they hold a nationally and internationally recognized award which will open doors and enhance their career opportunities.
Our Goals and Objectives
To give a global perspective.
To develop competent and effective professional managers.
To foster intellectual excellence.
To acquire systematic approach to identification of business problems and their solutions.
To teach the practical skills for everyday life.
To acquire a broad knowledge of concepts, policies and techniques applicable to efficient administration and management of business.
To reach those who either live or are posted in far flung areas of India and have no regular educational facilities.
To give opportunity to the students who have left their education due to some unavoidable reasons and now want to continue with their career progression.
To meet the need of exposing students to CSR- Corporate social responsibility and help them to understand the environmental impact of business.
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