E-Commerce Marketing Training

E-commerce Store Owners want online shoppers to visit their e-commerce website and persuade them to buy their products or services. The E-commerce Marketing module deals with how to set up your e-commerce business, e-commerce marketing tips and strategy, and many more.

Topics Covered in the E-Commerce Marketing Modules

• What is E-Commerce Marketing?

• Define E-Commerce Advertising?

• Types of E-Commerce Marketing

• Social Media Marketing

• Content Marketing

• Optimize your Product Page Copy

• Write relevant blog posts

• Create guest posts for external websites

• Put product-related videos on YouTube

• Include a keyword-driven FAQ section on your website

• Search Engine Marketing

• Email Marketing

• Post-Purchase Follow Up

• The Abandoned Shopping Cart

• Influencer Marketing

• Affiliate Marketing

• Local Marketing

• Why is E-Commerce Marketing important?

• E-Commerce Marketing Blueprint

• Blueprint 1 – Choose your product

• Blueprint 2 – Find your target audience

• Blueprint 3 – Setting up your business

• Blueprint 4 – Launch your business

• E-Commerce Marketing Tips

• Use Personalization

• Capitalize on User-Generated Content (UGC).

• Build a Loyalty Program.

• Use live Chat

• Cater to the shopping cart

• Implement a responsive website design.

• E-Commerce Marketing Strategy

• Set goals based on industry benchmarks

• Break down your strategy into small tactics

• Delight your new and long-term customers

• SEO for an E–Commerce Website/Marketplace

• Sponsoring or Promoting Products on Marketplace

• Important E-Commerce Marketing Terms

• Understanding of terms like Personas, ROI, KPI, ROAS, Brands

• Define Merchant Centre

• Steps follow by Merchant Centre

What you’ll learn from the E-Commerce Marketing Training

• You will get a clear understanding of what are the various methods of promoting e-commerce website

• You will learn how to use these powerful promoting factors in correct manner

• You will get a powerful blueprint of e-commerce marketing

• Aware with other working strategies for better engagement and conversion

• Understand Merchant Center and steps follow by them