Email Marketing Training

Did you know that every dollar invested in email marketing yields an average of $38 , according to a study of marketing professionals ? Sometimes discredited and/or underestimated, email marketing remains a very effective strategy for generating traffic and sales via the web. It is still necessary to master the subtleties, good practices and regulations!

Multiple platforms exist to manage your promotional emails: one of the most popular on the planet is  Mailchimp , which we have chosen to use as a reference in the practical cases of this email training.

You Will Learn:

During the email marketing training day , our experienced trainers will teach you how to:

• Build a solid and relevant email strategy based on clear objectives;
• Use subscriber lists and segment them effectively;
• Create impactful content and take advantage of "templates";
• Configure, measure and analyze the performance of your email marketing campaigns;