Email Marketing Training

by Lafusee Claim Listing

Did you know that every dollar invested in email marketing yields an average of $38 , according to a study of marketing professionals ? Sometimes discredited and/or underestimated, email marketing remains a very effective strategy for generating traffic and sales via the web.

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Course Details

Did you know that every dollar invested in email marketing yields an average of $38 , according to a study of marketing professionals ? Sometimes discredited and/or underestimated, email marketing remains a very effective strategy for generating traffic and sales via the web. It is still necessary to master the subtleties, good practices and regulations!

Multiple platforms exist to manage your promotional emails: one of the most popular on the planet is  Mailchimp , which we have chosen to use as a reference in the practical cases of this email training.

 

You Will Learn:

During the email marketing training day , our experienced trainers will teach you how to:

  • Build a solid and relevant email strategy based on clear objectives;
  • Use subscriber lists and segment them effectively;
  • Create impactful content and take advantage of "templates";
  • Configure, measure and analyze the performance of your email marketing campaigns;
  • Montreal Branch

    5605 Avenue de Gaspé Suite 703, Montreal
  • Teacher's Name
  • Thierry
  • Teacher's Experience
  • Passionate about digital marketing and intrapreneur, Thierry Lorfils is marketing manager at the Bellon Prestige Group. He is also a DESS student in Electronic Commerce at HEC Montreal and a web marketing trainer at La Fusée. Its goal: to help its employees generate and increase their profits thanks to a complete and effective digital strategy . Thanks to his knowledge of natural referencing, search engine advertising and social media advertising, he likes to share his knowledge to help you build a winning web strategy. He will be happy to share concrete advice to help you become more efficient and generate more sales within your company
  • Gender
  • Male
  • Teacher's Nationality
  • N/A

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