Enhancing Sales Team Performance

by IIM Indore Claim Listing

The customer-centric approach helps in (a) integrating marketing, sales force and channel members by building non-conflicting and non-overlapping routes to fulfil the needs of the consumer and (b) developing frameworks for decision making keeping the customers as the primary focus.

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Course Details

The program provides an understanding of the customer-centric approach to sales management. The customer-centric approach helps in (a) integrating marketing, sales force and channel members by building non-conflicting and non-overlapping routes to fulfil the needs of the consumer and (b) developing frameworks for decision making keeping the customers as the primary focus.

 

Content:

  • Understanding levers of the sales: Sales Process, Structure and Incentive
  • Evaluating Sales performance: Developing qualitative and quantitative measures
  • Emotional Quotient for sales
  • Managing sales team
  • Enhancing sales productivity using social media
  • Indore Branch

    Prabandh Shikhar, Rau-Pithampur Road, Indore

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