Entrepreneurship and Family Business(BBA)

LJ Group of Institutes is overseen by Lok Jagruti Kendra (LJK), a Charitable Trust and Registered Society founded in 1980 by distinguished academicians and visionaries such as Prof. B.M. Peerzada, former Dean of Commerce Faculty at Gujarat University, Padma Bhushan Lord Meghnad Desai (London School of Economics), Prof. Gautam Appa (LSE), Late Prof. M.S. Trivedi, former Vice Chancellor of South Gujarat University, esteemed jurist Late Shri Girishbhai Patel, and Shri Subodhbhai Shah.

The vision was to be "a key player in education and social development by promoting and nurturing creativity, scholarship, innovation, and excellence through a chain of quality institutes.

" LJK's mission has been "to establish and manage institutions with an environment in which new ideas, delivery strategies, and scholarship flourish, and from where leaders and innovators of tomorrow shall emerge."

LJK oversees 32 institutions on two well-developed, environmentally friendly campuses with dedicated buildings and infrastructure facilities. These institutes offer various diploma, undergraduate, and postgraduate programs approved by respective apex bodies.

LJ Institutes collectively serve over 21,000 students and have 1000+ faculties engaged in teaching, learning, research, and extension activities. The focus is on developing students into well-rounded citizens equipped not only with the necessary subject knowledge and skills but also with empathy towards various environmental, social, cultural, and other issues affecting society.

Vision

LJU will be a University with a difference in terms of visualization, delivery strategies and assessment of programs through collaboration, innovation, excellence and contributing to the human capital of the nation

Mission

To develop and launch academic programs and create academic and administrative systems and processes for realization of the vision of LJU by creating world class infrastructure, renowned academicians and an ideal environment for teaching learning, research, consultancy, entrepreneurship and innovation with collaboration and networking and thereby contributing  to human capital of the nation