Event Management (Bachelor's Degree)

The event sector is growing fast, and offers a wealth of career opportunities. Whether you are interested in festivals, weddings, business conventions or sporting events, this concentration will equip you with the skills and knowledge you need to succeed in this exciting field.

• Event planning, design and production are a central focus of this concentration. Event planners/producers coordinate every detail of the event: from the venue and speakers to arranging for printed materials and audio-visual equipment. They develop the concept for the event, and liaise with suppliers and staff. Event planners/producers may work for non-profit organizations, associations, hotels, corporations, and government. Many are independent business owners and coordinate events for a range of clients.
• Events can also play an important role in a company’s marketing strategy. Experiential or event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.

Requirements
Concentration: Event Management

• TCHT1-UC3240 Managing Food and Beverage Operations 3
• TCHT1-UC3255 Event Design & Production 3
• TCHT1-UC3430 Sports Tourism Development 3
• TCHT1-UC3600 Conferences and Business Events 3
• TCHT1-UC3655 Marketing of Conferences & Special Events 3
• TCHT1-UC1050 Entrepreneurship 3
• TCHT1-UC3500 Cultural Events and Festivals 3
• TCHT1-UC3505 Event Operations, Technology and Sustainability 3