Event Management Major (BCom)

Event managers are responsible for developing, organising and promoting events such as exhibitions, festivals, conferences, product launches and fundraisers. In this major, you’ll gain the knowledge and skills needed to manage events in Australia and overseas.

• You will study event planning, management of staff, stakeholders and resources, learn about risk management and consider the environmental, social and economic impact of events and festivals.
• You’ll also learn about managing operations, in which you will link event management to business strategy, performance outcomes, competitiveness and sustainability.
• You can enhance your studies with a secondary major in public relations or choose from a range of elective units to support your career goals. An event management qualification can create opportunities for employment at the core of business, leisure, sporting and cultural activities – in many countries.

This major sits within the Bachelor of Commerce degree.
Recommended double majors:

• Marketing
• Public Relations
• Tourism and Hospitality

What jobs can the Event Management course lead to?
Careers

• Event coordinator
• Event director
• Event executive
• Event manager
• Marketing officer
• Public relations officer

Industries

• Event planning and management
• Government
• Hospitality
• Public relations

What you'll learn

• Show responsibility for their own learning by demonstrating initiative in finding new information and conducting active participation in a variety of learning experiences
• Assess a range of significant events from around the globe, appraising relevant management issues from a variety of perspectives
• Actively promote the value of cultural diversity in event management, demonstrating its capacity to improve business and professional practice
• Demonstrate leadership, ethical practices and professional integrity when working within a team and independently.
• Identify key theoretical principles and practical underpinnings of event management and apply these from a conceptual and practical approach to events in a range of contexts including industry and business
• Critically examine event management issues, trends and situations, and formulate creative and innovative propositions to manage challenges faced within the event industry
• Access, evaluate and synthesise information from multiple sources to compare and discriminate between ideas relevant to the many dimensions of event management and relate this knowledge to particular problem settings
• Employ appropriate communication methods to communicate with selected and diverse audiences within event management contexts
• Use and apply technologies, recognizing their advantages and limitations when applied to event management