Event Planning & Experiential Marketing

The Event Planning & Experiential Marketing course is a 10-months full time Post-graduate Diploma Programme. The course is crafted to equip and prepare students for a career in the Event Planning & Management, Experiential Marketing, Activations and Live Entertainment Industry.

While students will be introduced via exhaustive modules to the basics of Event Planning and Experiential Marketing, there will also be engaging and interactive classroom sessions with top professionals from the industry.

These will provide real insights into the nuances of the business substantiated with case studies - all with a view to keeping the programme fresh, exciting and unique.

A substantial part of the course will be focused around practical training, workshops, research and trade assignments individually or in groups under the guidance of the faculty.

The course will also integrate the disciplines of Brand Marketing, Advertising, Public Relations, Mass Media, Digital, Audio-Video Production and futuristic platforms of Technology to make for a well-rounded event professional.

The course comprises 31 modules, a total of 420 sessions (83 credits) makes the student eligible for the diploma. Minimum 75% attendance is mandatory for every Module.

The attendance is taken into consideration while grading / marking. Grades / Marks will be downgraded from the performance based credits.

Eligibility

• Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Semester to the Administration Office) failing which they will not be eligible for the XIC Diploma). There is an on-line entrance test followed by personal interview.

Career Opportunities

XIC students have been a preferred choice for the industry for several decades and our alumni occupy entry level to top level positions in a large number of organizations.

XIC trains its students for taking up various roles in the industry by providing them exposure to not only Event Management & Experiential Marketing but the related disciplines of Marketing, Consumer Behaviour & Branding, Public Relations, Advertising, Digital Marketing, Social Media etc.

This enables our students get a much wider perspective and gives them career choices not only within the niche field of Events but also in several related fields.