Foundation in Digital Marketing

Starting with the basics of Marketing and moving on to the evolution of Internet Marketing. Understanding Marketing Processes. Difference between Traditional marketing, Internet marketing and significance of Digital Branding. mix. SEO, Email Marketing.

SEO is an acronym that stands for Search Engine Optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to the search engine.

It is done with the assumption that the search engine will display your website as a top result on the search engine results page.

 There is nothing like reaching out to a prospective customer with a direct approach. Email marketing is today a niche marketing tool that seeks to transcend boundaries of spam and be relevant.

Types of email Marketing and how it works will be taken up. Trainees will be taught about sending the right messages with Lifecycle Marketing in Email Marketing, Contact management & segmentation in Email Marketing, Components of high performing Email, its design & Functionality

In this module, different types of Search Engine Marketing Activities will be dwelt upon. From Display Advertising, Banner ads, Rich Media ads, Pop up ads, Contextual Advertising, In Text ads, In page ads, In Image ads and In Video ads.

Companies that provide online advertising solutions will be looked at in detail.  The Tracking & Measuring ROI of online advertising, Online advertising platforms and various tools for Search Engine Marketing will be taught.