Global Events Management BSc (Hons)

Explore different aspects of contemporary events management from a global perspective, and develop your knowledge, understanding and skills. Immerse yourself within events management to enhance your career-readiness and employability, and foster your forward thinking, creativity and innovation.

Consider a broad range of events, with a particular focus on business events, including conferences, exhibitions, shows, meetings, product launches and award events.Analyse how global cultures construct, influence and impact upon events management.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

Why you should study this course
London location

• Voted the number one city in Europe, the Middle East and Africa (EMEA) by CWT for business events activities in 2020, our campus is situated near some of the world’s most famous multinational corporations and businesses and a wide range of exhibition and events.Practical application
• Design and/or deliver an event at the end of every academic year, designed to allow you to put your knowledge and understanding into practice.Real world experience
• The hands-on nature of this course, alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.Prepare for your future
• Immerse yourself in the events management sphere of subjects, enhancing your career-readiness and employability. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

What you'll study
Year one

• In year one, you will study a mixture of business and events-related subjects, which aims to provide you with the requisite knowledge and understanding of the events industry. You will explore how to use appropriate tools and techniques to approach events theming and design. All modules listed below are mandatory.

Modules

• Professional and Academic Skills - 20 credits
• The Economic Environment of Business - 20 credits
• The Global Events Industry - 20 credits
• Contemporary Digital Landscape - 20 credits
• International Business Cultures - 20 credits
• Events Theming and Design - 20 credits

Year two

• In year two, students will have the opportunity to develop their knowledge and understanding of core events management subjects. You can deepen your understanding of event management principles learned in the first year through the examination of industry practice.

Modules

• Revenue & Procurement Planning for Hospitality, Tourism and Events - 20 credits
• Business Law for Hospitality, Tourism and Events - 20 credits
• Meetings, Incentives, Conferences & Exhibitions (MICE) - 20 credits
• Project Management for Events - 20 credits
• Digital and Virtual Events - 20 credits
• Sustainable Events Management - 20 credits

Placement year

• There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,2503. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

• UK Work Placement - 0 credits
• International Study/Work Placement - 0 credits

Final year

• In your final year, you will be encouraged to draw on the knowledge and skills you have acquired in the first two years to help produce your own event. You will explore the importance of the events industry as a global market and have the choice of conducting a research project or gaining professional experience through an internship or simulation2.

Modules

• Global Events Production - 20 credits
• Research Skills for the Services & Creatives Industries - 20 credits
• Tourism Destinations Management - 20 credits
• Optional Modules
• Final term project options

How you'll learn

• We designed the teaching and learning for this course to give you a strong academic knowledge of key theories and concepts to help you understand and appreciate current and relevant research in this subject area.
• You also have the opportunity to apply the theories and concepts to current practice through real-life scenarios2, case studies and a variety of class activities. The course will also give you the opportunity to develop and demonstrate your essential analytical skills and respond to employer-related problems by making a set of clearly evaluated recommendations.
• This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants.
• If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Assessment
This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

• Coursework
• Tests
• Essays
• Practical or project work
• Group work
• Presentations
• Formal examinations

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

• This course takes a globalised approach to the curriculum, placing your learning in the context of international challenges, opportunities and regulatory frameworks. It will prepare you for working globally, whether overseas, or for a multi-national, or for a firm which trades internationally.
• You may have the opportunity for an international field trip2, and you could also arrange to do an internship (as part of your final major project) overseas2. You may benefit from studying alongside a truly international cohort of students, learning from the perspectives 
• they bring while developing your own ability to work cross-culturally.

Careers and opportunities
On successful completion of this course, you will be able to:

• Develop knowledge and skills of events management theory and practice in a global context.
• Apply an enquiring, analytical and creative approach to understanding and producing events.
• Analyse how global cultures construct, influence and impact upon events management.
• Use appropriate digital, financial, and economical solutions and techniques to analyse and present information.
• Evaluate the interconnectivity of events operations within a contemporary setting.
• Apply your practical understanding and experiences of the events industry to increase you advancing in your future career.
• Understand research and ethical considerations to explore and evaluate a specific topic relevant to the event industries.
• Reflect on your learning and interpersonal skills, along with practical experiences accumulated throughout the course to identify areas for future development.

Construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, for working in the events industry.
This course aims to develop your knowledge, understanding and skills to prepare you for a career in all types of events functions, with a particular focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

In addition, the course aims to provide you with in-depth understanding of different aspects of contemporary events management from a global perspective.

Upon successful completion, your career options could include:

• Junior events manager
• Conference and exhibition manager/organiser
• Event planner
• Conference producer
• Marketing associate
• Venue manager
• Fashion show event producer
• Events project manager

Further study

• Upon successful completion of our Global Events Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Hospitality and Tourism Management MSc. You could continue to build on what you have learnt, further preparing you to build the managerial aptitudes needed to run operations and manage destinations sustainably.
• We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options, including other locations within the Coventry University Group. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.