Maximize the Google search engine to find the information you want and help the public find your webpage. Learn how businesses conduct research and search for new customers online using programs like Google Analytics, Google Search Console, and Google AdWords.
DurationMaximize the Google search engine to find the information you want and help the public find your webpage. Learn how businesses conduct research and search for new customers online using programs like Google Analytics, Google Search Console, and Google AdWords.
Lehman College of the City University of New York serves the Bronx, New York City, and the entire region as an intellectual, economic, and cultural center.
This course focuses on the use and importance of social media for business, including learning about the tools used to promote, strengthen, target and service consumers.
Learn the best practices of online analytics including how to create a Google Analytics account, add analytics code to your website, review reports.
Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always been fundamental to a successful digital marketing strategy. Yet, they must still be understood as the digital landscape evolves rapidly.
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