Strategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success. This short course can also provide a pathway to further study.
DurationStrategic Management enables you to discern a company's potential, find new market opportunities, and develop a clear plan to achieve growth and success. This short course can also provide a pathway to further study.
Strategy is at the top level of management. It considers the 'total enterprise' to ensure all of an organisation's resources are being managed effectively as a cohesive unit.
In this subject, you'll learn how to think critically about a company's situation and devise strategies to improve future performance. You'll develop an eye for emerging threats and opportunities, such as new competitors or changing consumer trends, and keeping pace with legislative or market changes.
You'll also analyse practical case studies about real-world companies to help you to develop your analytical, decision-making and problem-solving skills, which are in high demand with employers.
Since our inception in 1972, Waikato Management School has always been a trailblazer in tertiary education. We place a strong emphasis on experiential learning, research-led teaching that incorporates best business practice, and close links with industry.
That same year, we introduced New Zealand's first four-year business degree, the Bachelor of Management Studies, in line with North American benchmarks of business education excellence.
Likewise, we were the first business school in New Zealand to respond to the emerging opportunities of electronic commerce by introducing a specialist bachelor's degree in this field in 2002. This was followed by a masters degree in 2004, renamed the Master of Digital Business in 2017.
Our mission is to produce graduates who are equipped not only with strong commercial know-how, but who also possess the personal leadership qualities required to make their mark on the business world from day one, and go on to help shape their organisation’s future success in remarkable ways.
An organisation is fueled by its vision and values. Effective strategic business planning helps an organisation to stay focused, analyse the marketplace, set accurate goals and assign responsibilities appropriately.
This course provides participants with a working understanding of classic frameworks in strategic management and introduces a selection of new thinking in this area.
It is imperative for Managers to decide and agree on the corporate strategies which drive the direction of their organisation into the future. This course will assist participants with the process of strategic planning.
The pandemic crisis has shifted perspectives on strategy. Strategic planning has often been viewed as an annual event but now, strategy is viewed as a continuous process that evolves and moves dynamically.
Explore various strategic models in a New Zealand context. See how to encourage big-picture thinking and steer your organisation to a better future.
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