The digital revolution has led to a massive shift towards new media marketing, communications and analytics in both SMEs and multinational organisations.
DurationProgramme Outline:
Developed and Awarded by Singapore Institute of Management, Singapore
The digital revolution has led to a massive shift towards new media marketing, communications and analytics in both SMEs and multinational organisations.
Digital platforms, online marketing and their accompanying jobs such as content strategist and digital analyst is one megatrend across the globe.
Learning Outcomes
Upon successful completion of this programme, you will:
Focus on delivering value for customers using communications and digital intelligence in engaging customers with new media
Appreciate and apply various digital marketing strategies to different business models in reaching integrated marketing objectives
Explore the goals of digital initiatives, along with clearly targeting digital personas, and using new and social media platforms to gain insights to support business decision making
Learn the use of aspects of business analytics, customer relationship management and data mining to advance business analysis and marketing practice
Admission Criteria
Accepted Entry Qualifications
The following qualifications are accepted:
A degree from a recognised university; or
Candidates (30 years old and above) who are Diploma holders or hold equivalent qualifications with a minimum of 8 years of working experience.
English Language Requirements
Applicants whose academic qualifications are not attained in the English medium are required to demonstrate proficiency in English in one of the following minimum test scores:
Paper-based TOEFL 570
Internet-based TOEFL 88
IELTS 6.0
Who We Are
For close to 60 years, SIM has innovated as a learning institution, with our commitment to lifelong learning deeply ingrained in our philosophy. We are dedicated to developing and upskilling talent, growing
In the global workforce. Our goal is to provide learning experiences and solutions that transform higher education, accelerate professional development, and build leadership capacity for managing complexity. Our focus is to integrate learning in the workplace to improve employability and the ability to pivot and grow organisational success.
As a comprehensive learning institution, we cover the gamut of learning with our two core entities – SIM Global Education and SIM Academy.
SIM Global Education connects future leaders that come through our doors with globally recognised education programmes. We harness new knowledge, skills, and technology to transform learning and shape future talent with critical skills and knowledge to thrive in a diverse, complex, and interconnected world.
Through our partnerships with renowned universities, a diverse and inclusive learning environment, and industry-relevant programmes, we develop graduates with industry skills, knowledge, and cultural intelligence to be career-ready and excel in a globalised society.
Professional Development
Offering a comprehensive range of upskilling and career enhancing programmes and solutions tailored for working professionals. We aim to empower working professionals with the knowledge, skills, and competencies to become change-makers who can lead and contribute effectively to today’s volatile and uncertain business landscape. Complementing this, our
Enterprise Solutions
purpose is dedicated to partnering with organisations to develop their talent and human capital, to align their workforce with corporate strategic goals, through fostering a culture of continuous learning.
Our unwavering commitment to excellence drives us to foster innovation and forge strong collaborations to provide high-quality education and learning that prepares individuals for success in an ever-changing world.
At the core of our mission, we aspire to create a lasting, positive impact on the lives of our students and learners, shaping the future of Singapore and extending our influence beyond. Our tagline, Learn for Life, Thrive for Life, encapsulates the values we inculcate into all learners, as learning never stops at SIM.
This course is designed to give learners the opportunity to: Study organisations, their management and the changing external context in which they operate. Develop the ability to apply knowledge and understanding of business and management to complex or difficult issues
This is an 18-month master’s degree pathway. You will first go through 8 modules, funded up to 90% by SkillsFuture Singapore that will enable you to obtain a Post Graduate Diploma in Digital Marketing and Implementation.
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