Hubspot CRM For Marketing And Sales

HubSpot is a software company that provides tools for marketing, web analytics, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process, synchronize communication, and more.

Hubspot Corporate Training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM. 

Course Prerequisites:

• Basic Computer Skills: Familiarity with using a computer and the internet. 
• Basic Marketing Knowledge: Understanding of basic marketing concepts and practices. 
• Basic CRM Knowledge: Familiarity with the concept of Customer Relationship Management (CRM)

Course Outline:

• Introduction to HubSpot CRM and Basic Features
• Introduction to HubSpot CRM
• Overview of HubSpot CRM and its benefits.
• Key concepts and terminology.
• Setting Up HubSpot CRM
• Creating and configuring a HubSpot CRM account.
• Navigating the HubSpot CRM interface.
• Managing Contacts and Companies
• Adding and organizing contacts and companies.
• Using contact properties and segmentation.
• Marketing Campaign Management
• Creating and managing marketing campaigns in HubSpot.
• Using marketing tools (emails, social media, landing pages).
• Advanced HubSpot CRM Features and Integration
• Lead Management and Nurturing
• Capturing and managing leads.
• Creating lead nurturing workflows.
• Sales Tools in HubSpot CRM
• Overview of HubSpot CRM sales tools (deals, tasks, meetings, etc.).
• Managing deals and sales pipelines.
• Integration with Marketing and Sales Tools
• Integrating HubSpot CRM with other marketing and sales tools (email marketing platforms, social media, etc.).
• Using HubSpot’s API and third-party integrations.
• Data Analysis and Reporting
• Analyzing marketing and sales performance with HubSpot CRM reports.
• Customizing dashboards and reports.
• Customization and Optimization
• Customizing HubSpot CRM for specific marketing and sales needs.
• Best practices for optimizing HubSpot CRM usage.
• Course recap and Q&A session.