You will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the years ahead.
You will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the years ahead.
You will learn to:
Understand and prioritise inclusive marketing strategies - and why this matters
Identify and acknowledge inclusivity issues often embedded within more traditional approaches
Apply a simple but effective framework for identifying and reaching previously excluded audiences
Explore a multi-channel approach to inclusive marketing that's both effective and authentic
Interpret your marketing performance metrics with regards to diversity and inclusion, and develop measurement plans aligned to your business' D&I objectives
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.
The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners tolate these to the marketing industry.
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