You will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the years ahead.
DurationYou will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the years ahead.
You will learn to:
Understand and prioritise inclusive marketing strategies - and why this matters
Identify and acknowledge inclusivity issues often embedded within more traditional approaches
Apply a simple but effective framework for identifying and reaching previously excluded audiences
Explore a multi-channel approach to inclusive marketing that's both effective and authentic
Interpret your marketing performance metrics with regards to diversity and inclusion, and develop measurement plans aligned to your business' D&I objectives
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.
This training workshop can be booked at anytime and delivered on a day that suits your school or local group.
This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results.
Improve your brand awareness, audience engagement, web traffic and conversions. Get taught by some of London's most impressive Marketing experts.
Whether you are self-employed or running a small or medium sized enterprise (SME), marketing is a vital tool, and it can be hard to understand what we should be doing when it comes to applying it effectively.
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