Incusive Marketing

You will learn what inclusive marketing is and how to incorporate inclusivity into your marketing strategies. You will also build an action plan to increase your inclusive marketing efforts in the years ahead.

You will learn to:

• Understand and prioritise inclusive marketing strategies - and why this matters

• Identify and acknowledge inclusivity issues often embedded within more traditional approaches

• Apply a simple but effective framework for identifying and reaching previously excluded audiences

• Explore a multi-channel approach to inclusive marketing that's both effective and authentic

• Interpret your marketing performance metrics with regards to diversity and inclusion, and develop measurement plans aligned to your business' D&I objectives