Institute of Data and Marketing

With hands-on exercises and expert insights, you'll master techniques to engage, persuade, and leave a lasting impression. Transform your marketing strategy through the art of storytelling.

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to research, plan and manage your activity with confidence.

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success that will positively impact your business's bottom line.