Digital CRM

Name: Digital CRM
Price: 450 £
Availability: InStock

by Institute of Data and Marketing Claim Listing

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.

£450

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Duration

1 Day

Course Details

You Will Learn To:

Effectively manage relationships with customers and communicate with them on an individual basis to establish, develop and maintain a successful relationship - including using behavioural and purchase data to inform your strategy and personalise campaigns
Plan strategic online CRM programmes with an understanding of eCRM key performance metrics
Common features of ESPs and marketing automation platforms and how to choose the best one to suit your needs
The technical aspects of marketing automation including behavioural targeting
Create a practical, actionable customer touchpoint plan (or 'customer journey')
Execute your campaign with robust rollout and testing strategies (including multivariate testing)
Make the most of online CRM as a way to integrate marketing activities

For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.

Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.

Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.

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