Internet & Social Media Marketing Certification Training Course

We live in a world which co-exists with another one which is the Digital world. It is unthinkable for any business, be it in FMCG, BFSI, Manufacturing etc. to be present only offline. In the current digital era which is bound to expand, no business or a company can overlook digital space.

Companies need to have a well-defined and executable Internet and Social Media marketing plan which not only increases market share but also differentiates from the competition.

And by all means, digital marketing is getting more and more complex and technical which requires experts on site. At the same time, this shall always remain an organisation-wider initiative.

How companies can differentiate their online presence? How companies identify the correct social media platform for their digital marketing? What companies need to measure? Can companies align their vision and goals with digital marketing strategy?

These are some of the most common questions that the company’s leadership and marketing department often tackle. There is always a need to not only strategize social media marketing but also to execute and deliver results that are measurable across the brand’s value chain.

The Zoe training course will equip you with the core concepts of Internet and Social Media marketing and how to manage it with the right techniques and framework. This course will also give deep insights into the best marketing practices globally used by the most successful companies in the world.

This course will translate the theory-based learning to a practice-based approach thus transforming yourself into a Digital Marketing Professional who not only knows to chalk out the right digital strategies but also knows how to deliver results.

Course Objectives:

Post completing this “Internet and Social Media Marketing Certification Training Course”, participants shall be able to:

• Understand why the digital world is important for you
• Changing the landscape of digital marketing and understand the best practices from digital marketing leaders know core principles of Social Media marketing management with an approach to apply it
• Along with the new digital marketing methods, get to know the core concepts and techniques that have stood the test of time
• Increase market share for the business with the correct approach the shift from just having an online presence to having ROI in a business context
• Know the tools to measure the social media campaigns
• Learn how to keep employees also in the digital marketing strategy
• Have a multidisciplinary mind-set