The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences
Overview
The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.
This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: Search Engine Optimization, Pay Per Click, Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, as well as Google Analytics.
Participants will learn how to develop an integrated and effective overall digital marketing approach across these various specialisms. They will also be able to conduct ongoing analysis and measurement in order to manage and evaluate their digital marketing efforts and budgetary spend.
In this module our practitioners will also refer to the principles and processes, as well as the tools and techniques that underpin the Professional Diploma in Digital Marketing, and use effective illustrations and relevant, practical examples to bring the concepts and ideas to life.
LSDB Industry Experts Panel with its wealth of experience ensures that the courses deliver the knowledge that can be used and applied in the real world. The courses include paid/free software tools, step-by-step guides, processes, latest trends, analytics and lots more.
Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement.
This course will teach you how to attract more visitors using the specific digital marketing techniques that will work for your project. You’ll get insights into how to improve your marketing strategy, and we will guide you through a hands-on experience of using the tools you need.
Liberty’s social media training courses are completely tailored to you and your goals. Liberty’s social media training is delivered by digital experts who live and breathe likes, shares, tweets, and, most importantly, social engagement.
SEO (Search Engine Optimisation) course is offered by Seed Creative Academy.With over two decades of experience, our approach to business development, technical training and marketing is refreshing, fun and built on common sense.
Learn the basics of Digital Marketing and developing a strategy to increase your website traffic and conversions on this 5 star rated 2 day training course.
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