The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences
Overview
The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.
This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: Search Engine Optimization, Pay Per Click, Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, as well as Google Analytics.
Participants will learn how to develop an integrated and effective overall digital marketing approach across these various specialisms. They will also be able to conduct ongoing analysis and measurement in order to manage and evaluate their digital marketing efforts and budgetary spend.
In this module our practitioners will also refer to the principles and processes, as well as the tools and techniques that underpin the Professional Diploma in Digital Marketing, and use effective illustrations and relevant, practical examples to bring the concepts and ideas to life.
LSDB Industry Experts Panel with its wealth of experience ensures that the courses deliver the knowledge that can be used and applied in the real world. The courses include paid/free software tools, step-by-step guides, processes, latest trends, analytics and lots more.
Right now, potential customers will be searching for your products and services ? and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic...
You will learn how to set and manage budgets for Adwords campaigns, measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations.
Our Social Media training day is a fully interactive day and we actively encourage working directly on existing or new Social Media platforms to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.
We are the perfect training and skills partner for your social media, content marketing or PR transformation. We help individuals and organisations optimise their content and social media marketing performance.
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement
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