L2 Apprenticeship Standard for Retailer

by Pier Training Claim Listing

The Level 2 Retailer Apprenticeship Standard is suitable for individuals working within a retail environment. The main purpose of a retailer is to assist customers when they purchase products and services from retail organisations such as department stores, garden centres, high street chains, superm

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img Duration

15 Months

Course Details

The Level 2 Retailer Apprenticeship Standard is suitable for individuals working within a retail environment. The main purpose of a retailer is to assist customers when they purchase products and services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

This requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till.

Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase.

They can work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples.

More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, online and mail-order retail.

Job Roles this qualification is suitable for:

Examples of a job role this qualification is suitable for but not limited to are:

  • Sales Assistant

  • Cashier

  • Retail Sales Consultant

  • Customer Service Assistant

  • Stock Room Executive

  • Retail Team Leader

  • Supervisor

  • Assistant Manager

  • Retail Manager

Entry Requirements:

  • Employers will set their own entry requirements to start on this apprenticeship standard.

  • Level 1 Functional Skills in English.

  • Level 1 Functional Skills in maths.

How long will it take to complete?

The qualification takes around 15 months to complete. The apprentice must be on-programme for at least a year excluding the end-point assessment duration.

Aims of this qualification:

The aim of this qualification is to support the apprentice’s understanding of the 3 key areas covering Knowledge, Skills and Behaviours. You will learn about:

  • Customer Service

  • Business and Finance

  • Marketing

  • Communication

  • Sales and Promotion

  • Product and Service

  • Brand Reputation

  • Team

  • Performance

  • Merchandising

  • Stock Management

  • Technology

  • Legal and Governance

  • Diversity

  • Environment

  • Birmingham Branch

    43 Calthorpe Road, Birmingham

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