The Level 2 Award in Social Media Marketing is designed for students to learn how social media marketing is used to promote products and services. You will have weekly sessions on site as well as online resources to support your learning for the daytime classes.
Course Overview
The Level 2 Award in Social Media Marketing is designed for students to learn how social media marketing is used to promote products and services. You will have weekly sessions on site as well as online resources to support your learning for the daytime classes.
Course Requirements
You must be aged 19+. You will be asked to complete an initial assessment to ensure your numeracy and literacy skills are sufficient to do well on the course. You should be working towards a minimum of level 1 for both Maths and English to commence the programme.
You must have access to a computer/laptop at home supported by Wi Fi. This is to enable access to all online materials throughout the programme via Microsoft Teams.
What you will Learn
You will learn know the characteristics of different audiences and how social media channels and platforms can be used to engage with them. Learners will create and plan social media marketing activities and draft content to promote a product or service to an audience.
Assessment
Portfolio of evidence
Progression
The skills developed in this qualification may lead to further study, employment, or self-employment. Successful progression on to the following qualifications could be an option:
Level 2 Certificate in Business
Level 2 Certificate in Accounting or Bookkeeping
Career Options
The skills developed in this qualification can lead to employment in a wide range of sectors or can lead to self-employment. Employment as a Digital Marketing Assistant would be suitable career progression after successfully completing this qualification.
Mandatory Units
Social Media Marketing
Mission, Vision & Values
Unlocking Potential, Fostering Success.
We are proud to be a career focused, inclusive college guided by our values, vision and mission. This framework provides the direction for our strategic plan which sets out to achieve our purpose of unlocking the potential and fostering success of our learners, partners, stakeholders, and colleagues. You can find our full strategic plan here with the summary of our strategic priorities highlighted as:
Providing high quality, responsive education and training for all our students enabling their success and supporting their progression.
Establish The Cheadle College as a sector leading employer so that our colleagues thrive and deliver the highest quality of education and experience to all our students and stakeholders.
Driving business recovery, renewal and productivity through transformational relationships with employers.
Clearly defining and delivering our corporate social responsibility and civic duty as an anchor institution for our local communities.
Mission
To provide the highest quality of education and training to all our students and employers through an inclusive and career focused curriculum.
Vision
To be a leading provider of education and skills that supports community cohesion and drives local and regional productivity.
Our Values
Resilient
We believe that every challenge is an opportunity to learn, develop and become stronger.
Ambitious
We set high expectations and standards for students, colleagues, and our communities, striving for excellence in all that we do
Respectful
We allow ourselves and others to grow by treating each other with thoughtfulness and an open mind.
Collaborative
We work together, support one another, share ideas, and encourage success.
Inclusive
We value individual differences and creating an environment where everyone has the same opportunities.
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