This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.
Overview:
This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.
Topics include appreciation of business models, manipulation of marketing mix, use of environmental analysis tools, market research methodologies, as well as the planning and execution of strategies.
At the end of this module, learners will be able to help formulate and/or marketing and/or market entry strategies for their organizations. There will also be an introduction to Sun Zi’s Art of War applied in Marketing.
Course Highlights:
Plan, execute and evaluate market research project for new markets.
Compare and evaluate organisation’s competitive position and customer
requirements in the new market.
Create a risk management and mitigation plan.
Formulate strategies for marketing.
Who Should Attend:
Business Leaders, Business Owners, Entrepreneurs, Start-Up Owners and anyone who wants to be equipped with the tools and knowledge to start a new business in a viable market
Acctrain Academy is a WSQ Approved Training Organisation (ATO) accredited by SkillsFuture Singapore.
We offer certification programs, practical accounting and business skills training programs equipping trainees with relevant skills and knowledge to become successful individuals and help them grow in their career or excel in their business.
We are an Approved LCCI Training Centre providing quality well-structured preparatory training courses to attain the globally recognized LCCI International Qualifications that are awarded by LCCIIQ.
At Acctrain Academy, we impart our students with knowledge and work life skill through simulation of real world situations. We understand that employers want both internationally recognized certification and the ability to perform on the job with minimal supervision.
Reducing the effect of the learning curve, our practical accounting and business training programs strive to equip students with the practical knowledge of daily accounting and business operations through extensive and relevant hands-on practices.
We are aligned with the government’s recent efforts to enhance the workforce with improved productivity and quality, the students at AccTrain Academy will be well placed to receive quality delivery of academic courses to enhance and improve their employability.
Mission
To provide quality delivery of academic courses and training practicum that improves the productivity, quality and employability of the local workforce.
Vision
To be the leading training provider for aspiring accountants and PMETS in the Singapore.
This Strategic Marketing Management (HAS-SPI-6011-1.1) module is targeted at senior managers and managers in the sales and marketing industry and for those who wish to embark on a career change to the sales and marketing sector.
This course will provide you with a process for developing a clear understanding of your business's culture, operations, and market position, while facilitating the development of a strategic blueprint for gaining the competitive advantage necessary for your business's success, now and in the futur...
Managers need to balance their roles between operational management and strategic thinking. As organisations flatten with changing roles, strategic thinking is no longer the responsibility of only senior management.
The digital age has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. Driven by advances in hardware, software and communications, the very nature of market research and analytics has changed, and new techniques have emerged.
Corporate Strategic Management course is offered by Ashford College of Management & Technology. Our curricula meet the needs of our students, equipping them well for future academic studies and career development.
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