Market Entry Strategies

by Acctrain Academy Claim Listing

This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.

S$840

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Acctrain Academy Logo

img Duration

24 Hours

Course Details

Overview:

This module lays the foundation and provides underpinning knowledge and understanding of business, marketing and strategy concepts.

Topics include appreciation of business models, manipulation of marketing mix, use of environmental analysis tools, market research methodologies, as well as the planning and execution of strategies.

At the end of this module, learners will be able to help formulate and/or marketing and/or market entry strategies for their organizations. There will also be an introduction to Sun Zi’s Art of War applied in Marketing.

 

Course Highlights:

  • Plan, execute and evaluate market research project for new markets.

  • Compare and evaluate organisation’s competitive position and customer
    requirements in the new market.

  • Create a risk management and mitigation plan.

  • Formulate strategies for marketing.

 

Who Should Attend:

  • Business Leaders, Business Owners, Entrepreneurs, Start-Up Owners and anyone who wants to be equipped with the tools and knowledge to start a new business in a viable market  

  • Central Branch

    91 Bencoolen Street #06-09, Sunshine Plaza, Central

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