This course has been designed to introduce its students to the fundamental concepts behind marketing and communications.
DurationThis course has been designed to introduce its students to the fundamental concepts behind marketing and communications. It equips its students with the necessary skills to not only boost their career, but to improve important life-skills such as communicating articulately, effectively implementing solutions, and building confidence in their leadership and project management skills.
By undertaking this course, you will develop a broad understanding of a variety of marketing contexts, including digital platforms that are inherent to the current industry, while also developing an understanding on how to effectively communicate your ideas in a business environment.
You will be able to critically analyse consumer behaviour and prepare complex documents that are necessary to succeed in the field.
Mission:
Provide quality educational experiences and support services that lead to the successful completion of our students’ studies.
Vision:
We are here to empower our students to meet and exceed challenges as active participants in shaping the future of our world.
Values:
Fostering a learning community in which the diverse values, goals, and learning styles of all students are recognized and supported.
Any individual seeking to gain a better understanding of basic concepts of search engine optimization.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification is suitable for those who use well-developed marketing and communication skills across a variety of contexts. They are often adept problem solvers, can analyse information well and may have some limited responsibility for others.
Marketing & Communication have never been more critical to career success and the profitability if businesses. With the boom global access to internet and data, each company has essential become a media brand.
Short, Revelant & Easy to Understand through Step by Step Sections : Concept of Brand, Types of Brands, Brand Value Cycle, Process of Brand Building, Marketing means taking your Brand to Market and Creating awareness amongst Customers, consumers and buyers.
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