Marketing and Communication

This course has been designed to introduce its students to the fundamental concepts behind marketing and communications. It equips its students with the necessary skills to not only boost their career, but to improve important life-skills such as communicating articulately, effectively implementing solutions, and building confidence in their leadership and project management skills.

By undertaking this course, you will develop a broad understanding of a variety of marketing contexts, including digital platforms that are inherent to the current industry, while also developing an understanding on how to effectively communicate your ideas in a business environment.

You will be able to critically analyse consumer behaviour and prepare complex documents that are necessary to succeed in the field.